PRIVACY POLICY

Dazzle Dance Experience Last updated: 14 May 2026

1. Who We Are

Dazzle Dance Experience is operated by Ceri Williams, based in Reading, UK.

We are the data controller for the personal information we collect about you.

2. What Information We Collect

We may collect and process the following personal data:

  • Contact information – your name, email address, and phone number when you enquire or book with us

  • Booking details – event type, date, group size, venue, and any special requirements you share with us

  • Payment information – processed securely via our payment provider; we do not store your card details

  • Marketing preferences – whether you've opted in to receive news, event updates, and promotional emails

  • Website usage data – through cookies and analytics tools (see Section 7)

  • Social media interactions – comments, messages, or content shared with us via Facebook, Instagram, or LinkedIn

3. How We Use Your Information

We use your personal data to:

  • Respond to your enquiries and process your bookings

  • Deliver and manage the dance experiences you've booked

  • Send you booking confirmations and event-related communications

  • Send marketing emails and event announcements (only if you've opted in)

  • Improve our services and understand how our website is used

  • Comply with our legal obligations

4. Our Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Purpose

Legal Basis

Responding to enquiries & processing bookings

Contractual necessity

Marketing communications

Your consent

Website analytics

Legitimate interests

Legal compliance

Legal obligation

5. How We Share Your Information

We do not sell your personal data. We may share it with:

  • Payment processors – to handle secure transactions

  • Event platforms (e.g. Eventbrite) – if you register for events through a third-party platform

  • Email marketing tools – to send you newsletters and updates (only with your consent)

  • Legal authorities – if required to do so by law

All third parties we work with are required to handle your data securely and in accordance with UK data protection law.

6. How Long We Keep Your Data

We retain your data only for as long as necessary:

  • Booking and contact records – up to 6 years for accounting and legal purposes

  • Marketing data – until you unsubscribe or withdraw consent

  • Enquiries with no booking – up to 12 months

7. Cookies

Our website uses cookies to help improve your experience. These may include:

  • Essential cookies – required for the website to function

  • Analytics cookies – help us understand how visitors use the site (e.g. Google Analytics)

You can manage your cookie preferences through your browser settings. Continuing to use the website without changing your settings indicates your acceptance of our cookie use.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate or incomplete data

  • Erase your data (the "right to be forgotten")

  • Restrict or object to how we process your data

  • Withdraw consent at any time for marketing communications

  • Data portability – receive your data in a portable format

  • Lodge a complaint with the Information Commissioner's Office (ICO) at  ico.org.uk 

To exercise any of these rights, please contact us at  ceriannwilliams3@gmail.com . We will respond within 30 days.

9. Marketing Communications

We will only send you marketing emails if you have given us your consent. You can unsubscribe at any time by:

  • Clicking the unsubscribe link in any of our emails

10. External Links

Our website may contain links to third-party websites (e.g. Eventbrite, social media platforms). We are not responsible for the privacy practices of those sites and encourage you to read their own privacy policies.

11. Children's Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal data from children under 18. If you believe we have collected data about a child, please contact us immediately.

12. Changes to This Policy

We may update this privacy policy from time to time. The latest version will always be available on our website, and the date at the top of this page will reflect when it was last updated.

13. Contact Us

If you have any questions about this privacy policy or how we handle your data, please get in touch:

Dazzle Dance Experience📧  events@dazzledanceexperience.co.uk 🌐  https://www.dazzledanceexperience.co.uk 

Dazzle Dance Experience is based in Reading, UK. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.